Maryland Internet Marketing

Increasing your sales should be the main focus of your Internet marketing firm. If they are not helping your bottom line, then maybe it is time to search elsewhere. Internet marketing involves a lot more than showing up in a few related search results for your industry.

• If your website ranks well on a few search terms, what happens when they reach your website?
• Do those organic search results convert into a lead or a direct sale?
• Do you have any mechanisms in place to determine this?
• Do you presently have a PPC campaign in progress?
• Are you auditing the results?
• Are all of your potential Internet sales being directed to one general page on your website?
• Is it effective to have a general landing page?
• Does your business have a blog?
• Do you need a blog?
• What can Facebook do for me?
• Should I have a MySpace page?
• What is Twitter?

These are just a few of the questions that you should ask yourself. Internet marketing begins with knowing where you presently stand, where your competition is and where you want to be in the future. Want to learn more?

Search Engine Optimization - SEO

What is SEO? SEO stands for Search Engine Optimization. Simplistically this means that the pages of your website have been "tuned" to be easily indexed by search engines. Furthermore, your web pages should be crafted in such a way as to drive traffic to your website based on relevant keyword searches. Phoenix Designs will help you to determine what these relevant keywords are and to implement an appropriate marketing campaign based on those results.

Pay Per Click - PPC

Pay Per Click (PPC) or paid search inclusion is a method of search engine marketing that utilizes sponsored ad placement in relevant keyword search results. This is most often utilized to quickly increase traffic to your website. PPC should be complimented with an organic SEO campaign that will create the foundation of your search engine marketing (SEM) strategy.

Maryland Website Design

Phoenix Designs started as a website design firm in Baltimore, Maryland but quickly realized that we needed to branch out and refocus our efforts on web marketing and SEO. We now compliment our Internet marketing with website design services. Our websites are designed with one main focus, to generate leads and produce sales.

Content Management System - CMS Websites

Joomla is our open source platform of choice for content management systems (CMS). A content management system that is coupled with our web marketing and SEO expertise can leverage powerful results. You can be in control of your own content creation or have us manage it for you. Either way places you at a distinct advantage over your competition.

eCommerce Websites

Does your business need an online store? If you are not sure, you would be well advised to speak with a professional that can help guide you in your search for answers. An eCommerce based business can be rewarding. But it can also be a lot of work. We can answer any questions you may have and advise you as to the best way to proceed. We presently develop our eCommerce websites on the Magento software platform. Magento has a rapidly growing community that helps power this commercial open source platform.