Internet Marketing & SEO Services

Phoenix Designs is a professional Internet marketing company that can help get your businesses website to the front page of the major search engines. We specialize in SEO or organic search engine optimization. SEO is a process that involves applying carefully researched keywords and phrases to your web pages to help boost your web sites position in organic search results. Keyword optimization along with properly crafted meta information, site URLs and menu navigation are the key components to a well optimized website. Applying proper search engine optimization to your web site is the first step in acquiring better placement in search results. Once that has been achieved we move on to the link building stage.

Internet marketing involves more than just website optimization through SEO. Linking building is important so as to establish your company’s website as a trusted resource for relevant information in your industry. Acquiring quality, relevant, one way links from other reputable websites will help in getting your site to feature more prominently in search engine results.

Your web marketing campaign may also include a PPC or paid search inclusion component. Pay per click can be a great way to get an immediate flow of traffic to your website. Targeting specific keywords and market demographic can generate a steady flow of qualified leads.

Social Media Marketing

A newly emerging area of Internet marketing is “social media”. Websites such as Twitter, Facebook and YouTube can provide a very personal level of interaction with potential clients. While these “social media” tools can be effective if used correctly, they aren’t necessarily compatible with every marketing campaign. We will help you to determine whether you can leverage the power of social media marketing when we evaluate your marketing goals.

Web Marketing Benefits

Online marketing can be a very cost effective solution to your advertising needs, especially when compared to traditional marketing approaches. It affords you the advantage of providing measurable results so you can see where your advertising dollars are going.

As stated above, one of the core benefits of search engine marketing is the measurable return on your advertising investment. We provide site analytics so you can track how your campaign is progressing. You can see where your web traffic is coming from and where they go once on your website. Analytics can also help in the refining of page content, where as you can running different, concurrent ad copy and see which produces the best results. Dollar for dollar Internet marketing can be one of the most fiscally beneficial ways of utilizing your marketing budget. If you are ready to get started or would like additional information on how SEO can work for you, please contact us.

SEO Process

Phoenix Designs always using SEO best practices when implementing your web marketing campaign. Below is a brief overview of our SEO process.

• Keyword research – This is a critical first step. We research and identifying keywords and phrases that the rest of your websites content will be built upon. This will be refined as your marketing campaign progresses.
• Site navigation – Creating an easy to navigate web site is important, not only for your human visitors but also for the search engines indexing it. We properly optimize site navigation for better search engine inclusion.
• Optimized meta information – While not as relevant to search engine placement as it use to be, proper meta information and page title can be the first interaction a potential client has with your company.
• URL optimization – Keyword rich URLs are the next step in the SEO process. We optimize your internal site links to be search engine friendly.
• Link building – After the on-site search engine optimization has been completed, we then begin the link building process. This is the other major component in an Internet marketing strategy. We acquire relevant one way links back to your web site that help establish it as a “trusted” online resource.

Magento eCommerce SEO

Internet marketing for your Magento eCommerce website is crucial if you hope to succeed in the highly competitive market of online sales. Phoenix Designs is one of the few companies that specialize in SEO for Magento eCommerce web sites. Applying a thoroughly developed search engine optimization strategy to your Magento site will help you achieve top search engine rankings.

The same SEO process outlined above will be utilized in your Magento web marketing campaign. In addition, Magento specific tweaks will be applied that will help your web site load faster and be more competitive in search results. Please visit our Magento SEO page to learn more about online marketing techniques used in the creation of your Magento eCommerce website.