Magento eCommerce Websites

Magento eCommerce is the fastest growing open source eCommerce platform presently available. Magento has a thriving user and developer community that is backed by a corporate entity, Varien. Magento eCommerce has also won several awards, including InfoWorld's "Best of Open Source Enterprise Applications" and SourceForge's "Best New Open Source Project". While awards are a great way to recognize a products success, the real test is the set of features and how well the product performs.

Having a solid, feature rich and SEO friendly eCommerce website is only the first step. In order to capitalize on your investment you need to have a strong Internet marketing strategy. Phoenix Designs can help take your new Magento website from obscurity to the front page of Google, Bing and Yahoo. Marketing an eCommerce website utilizes many of the same SEO principles that are applied to traditional websites. Creating keyword rich content, search engine friendly URLs, optimized title and meta information and link building are the key components of marketing your Magento eCommerce website.

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Who Uses Magento eCommerce?

The rise in popularity of Magento has not gone unnoticed. Some of the companies that are presently promoting their businesses on the Magento platform are Vizio, Lenovo, 3M, The North Face and Samsung. The corporate clients that Magento has attracted speaks to the solid, well built and strong performing nature of this eCommerce platform.

Jack Aboutboul formerly of Redhat says this about Magento. "Magento is going to win the eCommerce software war, hands down. I've never seen another ecommerce platform so well architected and well designed as Magento."

Magento eCommerce Features

Why all of the praise for this eCommerce platform? Well, lets take a look at some of the robust feature sets offered by Magento eCommerce that help it excel past the competition. Below is a brief list of some of the key features that Magento provides.

• Ecommerce Search Engine Optimization(SEO)
  • - Search engine friendly(SEF) URLs
  • - Layered navigation that is search engine friendly
  • - URL Rewrites
  • - Meta information for products and categories
  • - Auto generated site map and popular search terms page
  • - Up-sells in shopping cart
• Web Marketing Promotions & Tools
  
  • - Flexible coupons with the ability to add restrictions based upon   specified criteria such as stores, time period and products
  • - Promotional pricing based on percentage or fixed amount that can be   restricted to specific stores, categories and products
  • - Multi-Tier pricing for quantity discounts
  • - Landing page tool for marketing campaigns
• Website Analytics & Reporting
  • - Google Analytics Integration
  • - Report overview dashboard
  • - Sales Report
  • - RSS feed for new orders
  • - Tax Report
  • - Abandoned shopping cart report
  • - Best viewed products and purchases report
  • - Low stock report
• Ecommerce Website Management
  • - Control multiple websites and stores from one admin panel
  • - Granular control of system roles and user permissions
  • - Support multiple currencies and localization
  • - Tax rate management that is flexible and supports US and international   markets
  • - Website design is customizable through the use of templates

These are just a few of the features that a Magento eCommerce website provides. For more information about the Magento platform and how we can assist in marketing your eCommerce website, please contact us.

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