Paid Search Inclusion (PPC)

PPC or paid search inclusion is one of two components of search engine marketing (SEM). Organic search engine optimization being the other. PPC marketing can be used to create immediate traffic to your website and can easily be audited for ROI. The downside is that it can become very expensive if not properly managed. Phoenix Designs offers complete PPC campaign management for Google Adwords, Yahoo Publisher Network and Microsoft adCenter. We perform daily maintenance on all of our accounts to maximize your advertising budget and monitor for click fraud.

If you have an existing PPC campaign we will evaluate it for efficiency and make any necessary adjustments. Some of the adjustments we may implement are to your existing ads, ad copy, and landing pages. We will identify keywords that are producing results and remove those that are not. Testing ad copy to determine what is performing well is another key component. The final step is to evaluate your landing pages. If they are not converting web traffic into leads and sales you are wasting your money.